Sales promotion has often been seen as a business’ short-term tactic to generate sales. It works but it often comes with a dilemma, Change your marketing strategy too often and the brand loses its identity. Change it too little, and more flexible, competitors can overtake you. Sales promotion is a tool that cuts across all the components of the brand.

There’s nothing more compelling than accepting an offer from a person we know. Whether they’re selling us products, an idea, or services, Most of the time we base our decisions simply on the level of how we know the person.